The New York Times Magazine planned something appropriately innovative for its 'Innovation Issue' this year, publishing a split run of four covers, each featuring a logo designed by a different firm or individual designer. The covers incorporate bold colors, memorable images and four different deviations from the brand's iconic font.
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The magazine has undergone something of a stylistic transformation under editor Hugo Lindgren, with its covers, as one former Mediaite editor was fond of saying, growing ever 'zazzier.' And, as we wrote almost exactly a year ago (!), another 'major factor in the magazine's continued success is its design director, Arem Duplessis. In June of 2009, the magazine underwent a redesign, introducing a smaller product with a streamlined, more modern aesthetic.' The clean, eye-catching covers used for the Innovation issue are no different.
Have a look at the cover designs, below, and keep an eye out for the issue this weekend. (If you need a quick fix in advance, here's a peek):
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